Email sent from a single sender to a single recipient, frequently regarding account activity or a business payment, are transactional emails. Emails such as password reminders and purchase confirmations and subscriptions are examples of this. And so, a transactional email delivery API allows websites and applications to send transactional emails.

How transactional email works

Transactional emails allow you to provide information that is uniquely relevant to the recipient. These emails can provide requested information or let them know about order status changes, such as shipping notifications.

Transactional email generally uses an API or SMTP integration to send emails. This usually requires a developer to set up a system that will send coded templates to specific recipients based on a specific action. In Mailchimp, however, you can quickly create transactional emails like you would any email campaign. You can send these emails to most types of contacts in your audience.

What exactly constitutes a transactional email?

In business, a transactional email is one that aids the completion of a commercial transaction or relationship or one that gives information about an ongoing commercial transaction.

Examples of transactional emails

Action emails, email notifications, and billing emails are examples of transactional emails commonly sent. Everything from consumers' buying receipts to social media account updates and subscription renewals are included in this category.

Password reset requests and account creation welcome emails are two more types of transactional emails that are commonly sent.

Why do you need a Transactional email API?

Here are some of the reasons you need a transactional email API:

Encourages consistency

For consistent communication, a transactional email API is provided.

Each day, the average amount of business emails sent and received by a single user is more than 122 emails, according to research. Transactional emails, on the other hand, are triggered by user activities. Transactional emails, as compared to other forms of online marketing and mass email campaigns, have a particular advantage when it comes to attracting the attention of a recipient. Customers are waiting to hear from you; don't pass up this opportunity to make a positive impression.

Encourages client engagement with your emails

Welcome emails can be a simple way to connect with your customers and establish a relationship with them. As per current statistics from Experian Marketing Services, welcome emails result in more than 33% higher engagement with a brand. Despite this user insight, only 57.7 percent of businesses use this method to greet new customers when they first arrive.

The use of conventional email service may limit your company's capacity to contact clients at all hours of the day or night; however, a transactional email API makes this possible. Whatever your requirements, this system assists you in increasing user engagement through responsive transactional email that incorporates on-brand messaging and other features.

Transactional email API features to look for

  • A specialized IP address protects your reputation and ensures that your commercial emails are delivered to the inbox rather than the spam bin.
  • The use of advanced analytics to watch email sends in real-time, report changes in your email lists, and do A/B tests on your campaigns.
  • Support needs to be available 24 hours a day, seven days a week by chat, phone, or email. A comprehensive email authentication service and messaging events are included in the flexible APIs.
  • Another factor to examine is how easy it is to use and integrate with other systems. An API that is difficult to comprehend or will not integrate easily into your industry should never be considered.

Now that you know what they are and how to find the right one, find one that fits your organization.