Bounce email: verify address lists to reduce spam.

Email bounce-backs cause harm to your sending reputation and increase the likelihood of being blocked by mailserver MTAs (mail transfer agents).

Track your bounce rate

Use the dashboard to track your email spam bounce rate and try to keep it low.

Managing bounces

In the online email client you can see your current bounces and diagnose the cause.

Solutions to email bounces

The main way to reduce bounce reports is to prevent an email from being returned. To ensure a mailserver accepts your email make sure the email is properly formed:

Setup your domain correctly

When using custom email domains ensure you setup the correct spf and dkim records to tell mailservers you are authentic.

• Add DKIM records to your domain
• Ensure SPF records are included

Verify email address lists before sending

Use email verification services to verify lists of emails before you send a marketing campain:

You can see the results of validation in the verification result panel:

In code this looks like:

Verify emails when sending

When sending emails select the verification feature to filter out invalid email addresses to ensure to email bounces.

To filter recipients during sending in code pass the validate options:

Filter bounced recipients

When sending in code via API use the option to remove known bounced recipients.